Super Bowl Ad Touts Experiences Over Stuff

Super Bowl advertising celebrates #consumerism, or at least the urge to watch the big game over a buffet of chips and guacamole. But Expedia went for a higher concept with its high-ticket “Stuff” ad this year, parodying classic Super Bowl spots of the past while urging people to spend their hard-earned money on travel #experiences instead of material goods. “I doubt that any of us will look back at our lives and think ‘I wish I’d gotten a slightly sportier SUV, or an even thinner TV. Or found a lighter light beer or had an even smarter smartphone,’” narrator Ewan McGregor says.