Super Bowl Ads Won’t Tell You Not to Shop

On the pro-consumerism side of the Super Bowl ads was Squarespace’s ode to small business, starring Zendaya as Sally, who went from selling seashells by the seashore to being a seashell-themed lifestyle brand thanks to online sales. Equally #stuff-friendly is the ad for cash-back shopping app Rakuten, which depicts a poker player betting personal belongings such as a vacuum cleaner and TV instead of poker chips. Nobody should buy more #stuff than they need just to get cash back, of course, so even if you like to shop, spend wisely and use the #declutterer’s rule of thumb: Eliminate two items for every new thing you bring in.