Feb 17, 2023
Keep Clothing Fresh Without the Chemicals
Downy Unstopables revealed the “mystery celeb” whose face was obscured by a fresh-scented hoodie in teasers for its Super Bowl ad on Sunday: “Downy” McBride. The over-the-top Eastbound and Down and The Righteous Gemstones actor takes to the streets in a souped-up golf cart, firing containers of the product to neighbors with a modified T-shirt cannon. […]
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Feb 16, 2023
E-Commerce and Clutter
A Super Bowl ad for e-commerce giant Rakuten debuted Sunday, featuring Alicia Silverstone revisiting her star turn as Cher in the 1995 rom-com Clueless. Focusing on fashion, the spot shows her getting cash back on her many #clothing purchases. While Cher is able to magically #organize her wardrobe by color and cut using a giant […]
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Feb 15, 2023
Breaking Through the Clutter
Breaking through the #clutter is the name of the game for a multimillion-dollar Super Bowl ad. And this year, a surprising number of big-name advertisers engaged big-name stars to shill for their products, with appearances from the likes of Serena Williams, Adam Driver, Sly Stallone, Dave Grohl and Ozzy Osbourne. You don’t have to be […]
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Feb 14, 2023
Doritos for Valentine’s Day?
Pop rapper Jack Harlow starred in a Doritos ad unveiled during Sunday’s Super Bowl broadcast, revealing that he is in a “love triangle” with the savory tricornered snack and Missy Elliot. After evangelizing triangular themes on stage, Harlow is shocked to discover that superstar Elton John has taken Triangle Player of the Year at a […]
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Feb 3, 2023
Phil Says: Embrace Minimalism This Winter
Welp, looks déjà vu all over again: You humans — at least in Western Pennsylvania — have six more weeks of #winter to cope with. Take advantage of that #indoor time to #chuck some of that #stuff you don’t need like I would wood! I’m a minimalist — I often dig multiple chambers and only […]
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