Think #minimalism means an austere lifestyle? Think again! You don’t have to sleep on a bamboo mat, wear the same outfit every day or drink only loose-leaf tea. But it does mean that you slowly pare away the things that don’t matter or get in the way of your focus — or avoid buying them in the first place. Advertising continuously assaults the psyche to create wants for things that aren’t really that necessary or useful. Minimalism (and its post-purchase streamlining strategy, #decluttering) counters that by helping one focus on the people, things and experiences that matter most.