You may have noticed that #Halloween gets a lot more attention in the United States these days. Even when you factor in the truly American penchant for catering to — and monetizing — people’s interests, the #holiday has seen incredible growth in interest and participation.
Much of this growth is thanks to adults. Nearly half (47%) of U.S. adults named Halloween as their favorite holiday of the year, according to a new report from Ferrero Group, makers of Baby Ruth, Butterfinger, Kinder and numerous other chocolate and candy brands.
“Last year, we identified the emerging ‘Adultoween’ trend, and now we’re seeing it evolve into a full cultural movement,’ says Chad Stubbs, CMO of Ferrero North America. “Adults aren’t just participating in Halloween anymore; they’re truly embracing it as their own holiday.”
The phenomenon isn’t limited to candy consumption. In 2005, half (52%) of adults celebrated Halloween, according to the National Retail Federation; today, that share has grown to 73%. That’s a lot of candy, pumpkins, plastic skeletons and fake spiderwebs — and no less than $2 billion worth of costumes.
Add to that the fact that the “spooky season” is promoted with horror-movie marathons, TV premieres, “haunted” attractions and more, and you have a seasonal economic juggernaut of frightening proportions — one that attracts more enthusiasts every day.
Unfortunately for the Halloween shopper, candy prices have jumped 10.2% since last year, CNN reports, with chocolate products leading the increases due to tariffs and cocoa shortage. That’s forcing many families to cut down on trick-or-treat giveaways or try to save money elsewhere.
You can #economize on #costumes and household #decorations by #shopping the #thrift and #secondhand stores supplied by #donations to ClothingDonations.org, of course. You can also #donate any lightly used clothing and extras throughout the year. Keep the candy, though.
Happy Halloween to the many millions of aficionados in America! We at The Organizing Blog hope you have a safe, spooky and fun holiday.